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At SHWUNG, everything revolves around redefining the alcohol-free drinking ritual, with respect for tradition, craftsmanship, and sustainability. Our story began when we, Milan and Simon, as young bioengineers, went in search of an alcohol-free alternative to wine that didn't feel like a compromise. We believe that the ritual of enjoying, slowing down, and tasting together does not depend on alcohol, but on complexity and experience. Based on this conviction, we have created an entirely new category of beverages: phonetic wines. Our mission is to offer a full-fledged, mature alternative that does not imitate, but is allowed to be itself – with respect for people, nature, and culture. Transparency, fair production, and a deep connection to the land form the core of our ethos. In this way, we contribute to a conscious, sustainable food culture where enjoyment and responsibility go hand in hand.
Our range consists of carefully crafted non-alcoholic drinks that sound like wine, feel like wine, and behave like wine, but aren't. Each product, such as our [spuh-man-tay], [or-anj], and [vehr-mut ros-soh], is a nod to a classic wine style, reinterpreted with botanicals, juices, and fermentation. The flavors are layered, complex, and mature: from fresh, floral bubbles to spicy, woody notes and silky bitters. Our blends are gluten-free, vegan, allergen-free, and pregnant, so that everyone can enjoy them. We work closely with chefs and sommeliers to create drinks that not only stand on their own but also excel in food pairing. Every glass is designed to mark a moment, connect, and surprise – without a hangover, but with maximum experience.
With our phonetic wines, we aim to enrich the gastronomic landscape and make it more accessible to everyone who wants to enjoy consciously. By offering a full-fledged alcohol-free alternative, we promote inclusivity at the table and contribute to a healthier, more diverse food culture. Our beverages are served in places where gastronomy and experience take center stage, and where the story behind the product matters. We inspire chefs, sommeliers, and gourmets to discover new pairings and revalue the ritual of drinking together. In doing so, we help build a community that values craftsmanship, quality, and sustainability. Our impact extends beyond the glass: we want to connect, inspire, and let people enjoy – with respect for people and the environment.
Sustainability and transparency are central to our way of working. We choose exclusively natural ingredients that you can pronounce and understand, without artificial additives. Our botanicals and juices are selected with care, supporting local, small-scale producers and ethical cultivation methods as much as possible. By collaborating with professionals in the gastronomy sector, such as chefs and sommeliers, we guarantee not only the highest quality but also a fair and responsible supply chain. Every bottle of SHWUNG is the result of a transparent production process, where respect for the land, the product, and the people always comes first. In this way, we contribute to a sustainable future where enjoyment and responsibility reinforce each other.